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R&K Certified Roofing of Florida, Inc

What was done?

Developed a digital strategy to position R&K Roofing as the market leader in Flagler County, FL and nearby
Launched and optimized new Facebook, Instagram, and Nextdoor profiles to optimize online brand presence.
Built and executed a consistent organic content strategy designed to increase homeowner trust; highlighting certifications, years of experience, real customer reviews, before-and-after projects, and educational roofing tips without relying on manipulative sales tactics.
Cleaned, restructured, and optimized Google Ads, Local Services Ads, and Meta Ads campaigns for stronger performance and efficiency.
Implemented geo-targeting, audience segmentation, and high-intent roofing-related search behavior advertising campaigns.
Set up lead tracking systems and automation through WhatConverts to centralize, track, and attribute incoming leads across all marketing channels.

Instagram @r.k.roof: (includes paid and organic) Generated 66.6K views and 23.9K reach, increasing views by 190.1% and reach by 70.3%. Drove 1K content interactions, 575 link clicks, 432 profile visits (+2,400%), and 114 new followers (+2,800%) compared to the previous period.
Facebook @RandKRoof: (includes paid and organic) Relaunched and scaled performance from 3.4K views to 228.1K views (+6,608%). Increased content interactions by ~480%, link clicks by 74,000%, visits by ~158%, and follows by ~658%, while generating 76.4K reach on the new page.
- Facebook First-Month Impact: Despite launching the new Facebook page with 93% fewer followers, organic views increased by 38% compared to the old page. Instagram organic views increased by 3,323% in the first month of management.
Google Ads: Delivered 60 link clicks and 1.86K impressions with a 32.78% impression share. Achieved a 77.57% top-of-page rate and 45.74% absolute top-of-page rate, securing strong competitive visibility in the target service area.
Local Service Ads (Feb 1–27, 2026): Generated 536 ad impressions with a 96.78% top impression rate on Search and a 22.22% absolute top impression rate.