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R&K Certified Roofing of Florida, Inc

What was done?

Developed a digital strategy to position R&K Roofing as the market leader in Flagler County, FL and nearby
Launched and optimized new Facebook, Instagram, and Nextdoor profiles to optimize online brand presence.
Built and executed a consistent organic content strategy designed to increase homeowner trust; highlighting certifications, years of experience, real customer reviews, before-and-after projects, and educational roofing tips without relying on manipulative sales tactics.
Cleaned, restructured, and optimized Google Ads, Local Services Ads, and Meta Ads campaigns for stronger performance and efficiency.
Implemented geo-targeting, audience segmentation, and high-intent roofing-related search behavior advertising campaigns.
Set up lead tracking systems and automation through WhatConverts to centralize, track, and attribute incoming leads across all marketing channels.

Instagram @r.k.roof: (includes paid and organic) Generated 75.6K views and 28K reach, increasing views by +539K% and reach by +17.2K%. Drove 1.2K content interactions, 672 link clicks, 556 profile visits (+2.4k%), and 125 new followers (+1.0K% growth) compared to the previous period.
Facebook @RandKRoof: (includes paid and organic) Relaunched and scaled performance from 3.4K views to 254.5K views (~7.4K% ). Increased content interactions by ~480% (1.4K), link clicks by ~74K% (977), visits by ~158% (2.5K), and follows by ~658% (154), while generating 87.2K reach on the new page.
- Facebook First-Month Impact: Despite launching the new Facebook page with 93% fewer followers, organic views increased by 38% compared to the old page. Instagram organic views increased by 3.3K% in the first month of management.
Google Ads (Jan 20 – May 12, 2026): Delivered 171 link clicks and 3.38K impressions with a 38.15% impression share of the ad market. Delivered a 15.8% raw lead rate, meaning this is a high campaign performance. Achieved a 77.24% top-of-page rate and 50.65% absolute top-of-page rate, securing strong competitive visibility in the target service area.
Local Service Ads (Jan – May 12, 2026): Delivered 53 leads. Generated 4420 ad impressions with a 97.45% top impression rate on Search and a 27.67% absolute top impression rate.