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SHARE Cancer Support

Non-Profit for Women with Breast and GYN Cancer

What was done?

  • Created communication strategies that aligned with the brand and connected with women who have or have had cancer.
  • Built content calendars that provided health awareness to the general public, promoted SHARE’s free services for cancer patients, and kept the community informed on new breast and GYN Cancer field developments.
  • Created/managed paid media campaigns in social media & Google Ads.
  • Filmed and edited reels/event videos.
  • Created graphic design for social media and website.
  • Optimized SEO performance in Google Ads.

The results:

  • Google Ads Campaigns: Delivered over 70,000 clicks to SHARE’s website.
  • Paid Social Media: Increased by 53% impressions, drove 31,7% higher engagement, increased by 21% website clicks, and decreased by 88% cost-per-click (CPC). Drove over 1.7 million website clicks through strategic ad management and A/B testing on Meta, LinkedIn, and X.
  • Organic Social Media: Boosted post link clicks by 17%, grew audience by 315% (20K+ followers), and enhanced community engagement by 26% across bilingual platforms.
  • Video Optimization: Increased YouTube views by 120% (296K total) and grew other social media video views by 38%.

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