Colorado Zone
What was done?
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Created and published photography and video content with helpful information about Colorado outdoor activities.
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Built a highly engaged community by encouraging followers to contribute user-generated content, creating an audience eager to be featured on the account.
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Engaged Colorado outdoor photographers to send their content, which was published in @co_zone, to make their work more visible in Colorado.
The results:
- Grew over 3.3k followers organically (no ads paid).
Insights comparison from 2020 VS 2021
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Impressions increased from 200/400 in 2020 to 2k/8k in 2021.
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Increased post interactions from 100/200 in 2020 to 300/650 in 2021.
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Increased likes from 100/200 in 2020 to 300/600 in 2021.
Disclaimer: The intellectual property rights of the photos featured on the @co_zone Instagram account belong to the respective photographers or contributors.